Red Bull TV

We were tasked with promoting Red Bull TV films in Red Bull TV Instagram Stories. By swiping up the user would get to the page with films on corresponding subjects (Surfing, Skateboarding, etc.). ||Red Bull 4 wheels: FOR THOSE WHO ARE AT HOME AMONG CARS - а paraphrase of the title of the cult Soviet film AT HOME AMONG STRANGERS ||Red Bull Bike: FOR THOSE BOUND BY A BIKE CHAIN - а paraphrase of the title of the famous song BOUND BY ONE CHAIN ||Red Bull Motor: FOR THOSE ON HORSEBACK - а paraphrase of the Russian set phrase TO BE ON HORSEBACK with the meaning “to be on top of things” ||Red Bull Skateboarding: FOR THOSE ON BOARD - the original line reads FOR THOSE TRUE AS A BOARD, it is a paraphrase of the Russian set phrase with the meaning “one of our kind, a jolly good fellow, a good egg” ||Red Bull Surfing: FOR THOSE WHO CAUGHT A WAVE - paraphrase of the Russian set phrase with the meaning TO CATCH A VIBE

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