OK Guber

For the start of the new biathlon season, we have created a fake voice assistant GUBER. Viewers of Match TV sent Huber requests in social networks with the hashtag "OK Guber" and he answered all requests, but with one caveat, all his answers were based, one way or another, on the biathlon topic. To do this, we endowed him with the charisma and humor of the voice of the Russian biathlon Dmitry Guberniev, users were delighted. The marketing objective of this promotional campaign is to entertain our viewers on the eve of the new biathlon season.

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