The reality show «Dangerous liasons» helps people call their partner's bluff, to help create a comfortable living environment inside the family. The campaign's tagline is "Get your personal life in order". We have reflected this throughout all our communication channels. We have attracted disconnected viewers as well as a new audience due to our viral campaign. We seized the day and reminded our loyal audience about ourselves. Of course we did this with the help of some videos, and we didn’t have to sugarcoat anything, or sprout some horns or hide their lover in the closet.