The Masked Singer

The long expected second season of the super show ‘The Masked Singer’ became the main broadcast event of 2021. Since the main intrigue of the new season – what would the masks look like this year – lasted to the end, the promotion campaign was decided to begin from a graphic video based on the textures that feature the characters – snake and crocodile skin, hare, lama and panther fur, pineapple and banana skin. Then the footage with the jury trying by hook or crook, bothering the host Slava Makarov, to guess who would participate in the new season was aired on. The promo campaign slogan – “For all in love with the mask” – refers to the first broadcast date that fell on February 14, the Saint Valentine’s Day.


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