Scarlet Sails 2021
The "Scarlet Sails 2021" promotional campaign was based on the idea of expectation and anticipation. In the promo trailer we reﬂected on diﬀerent eras of the celebration and how spectators gathered on the embankment, anticipating the arrival of the ship under scarlet sails. Throughout the montage there is an expectation of meeting the heroes of the performance, accompanied by the poetry of Pushkin. There is a series of teasers, where every piece has a three-act structure of expectation, event and result.