Paramount Comedy - Help service 2020
It was a tough year for 2020 as well. So we decided to support it. “Help service 2020” was a New Year campaign by Paramount Comedy and Tricolor. The campaign encouraged viewers to remember and share the most positive stories from 2020 and to greet 2021 with a smile. As the main theme we chose the design of old TV commercials which transferred the viewers from COVID reality to the warm and cosy past. Denis Kolesnikov, a comic better known as Kuraj-Bambey, contributed additional positivity so deficient during the 2020. Each day campaign participants had a chance to win a set of souvenirs by Tricolor and the authors of the 3 best stories received Sony Playstation 5.